Apple Pay Is Creaming Walmart in the Mobile Payment Wars - Time

Others argue MCX has failed to show why the average person would want to use CurrentC over Apple Pay, Google Wallet, or other mobile payment competitors. “They’re still caught up on interchange, still about circumventing the card networks, and at the end of the day, that can’t be the end goal,” says McKee. “They need to give something to consumers.”

CurrentC is like a slow motion car crash. I don't think there has been a single reputable positive story run on the service since it was announced last year. It's so bad that the app, which doesn't work anywhere yet (they say there's an invite system, but I kind of doubt it) has a 1 star rating on the App Store. 124 of 130 reviews are scathing attacks on the app.

Meanwhile, Apple Pay is gaining traction with tons of new banks and several major retailers adopting the service in recent months. I am using it every chance I get.

I understand that retailers hate giving up a few percent of every credit card sale to the credit card companies, but I don't think their current solution is correct.

Target, for example has a Red Card that saves you 5% on your purchases AND lets Target avoid paying another company on each sale. Why couldn't they add Apple Pay support to the Red Card and reap the same benefits? They wouldn't have to maintain an app and they wouldn't have to create a partnership with their arch rival, Walmart. Just a thought.