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# Amazon Ends 20% Off Game Pre-Orders Deal
- URL: https://birchtree.me/blog/amazon-ends-20-off-game-pre-orders-deal/
- Published: 2018-08-21T12:39:05.000Z
- Updated: 2018-08-21T12:39:05.000Z
- Author: Matt Birchler
- Tags: #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Amazon is ending it's 20% off deal on video game pre-orders](https://www.imore.com/thrifter-deal-amazon-video-game-preorder-discount-replaced?ref=birchtree.me) and I can't say I'm surprised. Video game software sales are a low margin segment anyway, and discounting new games by 20% absolutely made it so Amazon was losing money on every game sold.

  
My suspicion is that this promotion was implemented to get more people signed up for Prime and/or to improve Amazon's share of the video game-selling industry. If you get your games from Amazon, you're more likely to also get your accessories from them, which is where the real profit margins lie.