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# Apple acquires MotionVFX
- URL: https://birchtree.me/blog/apple-acquires-motionvfx/
- Published: 2026-03-16T16:41:14.000Z
- Updated: 2026-03-16T16:41:14.000Z
- Author: Matt Birchler
- Tags: Apple

[From the MotionVFX home page today:](https://www.motionvfx.com/?ref=birchtree.me#news)

> We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work.

I love MotionVFX and have used their plugins for a few years to add a bit of flavor to my videos. Their plugins are a little pricy for a solo, small creator like myself, so I have to be very picky which plugins I pick up, but if Apple did something with including some (all?) of these in their Creator Studio, that would be a big incentive for me to subscribe.