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# Apple as the Anti-Google
- URL: https://birchtree.me/blog/apple-as-the-anti-google/
- Published: 2015-06-09T11:42:43.000Z
- Updated: 2015-06-09T11:42:43.000Z
- Author: Matt Birchler
- Tags: tech, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

> With Apple planting their flag firmly in the ground of user privacy and security, I’m more willing to give their service a shot. Proactive looks almost exactly like what I’ve dreamed of… and it’s only the start of what could become a life-changing set of technologies. I want in.  
> \- Richard Anderson for [Sanspoint.](http://www.sanspoint.com/archives/2015/06/08/a-privately-proactive-iphone/?ref=birchtree.me)

Apple is very aggressively positioning themselves as the anti-Google while showing that they can give you most of the Google features you love. I don’t think the new “proactive” features are as good as what Google offers with Google Now (and especially Google Now On Tap), but it may be close enough for most people.