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# Apple Getting NFL Sunday Ticket Would Be Perfect
- URL: https://birchtree.me/blog/apple-getting-nfl-sunday-ticket-would-be-perfect/
- Published: 2022-07-14T14:00:12.000Z
- Updated: 2022-07-14T14:00:12.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Dylan Byers: Is Apple's Eddy Cue About to Get NFL's Sunday Ticket?](https://puck.news/is-apples-eddy-cue-about-to-get-nfls-sunday-ticket/?ref=birchtree.me) (via [MacRumors](https://www.macrumors.com/2022/07/14/apple-likely-winner-nfl-sunday-ticket/?ref=birchtree.me))

> *The race for the Ticket has therefore come down to Apple and Amazon, and while nothing has been signed or agreed to, I have been given ample reason to believe that Apple is the most likely winner of the sweepstakes—and not merely because I was told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley.*

I tried Sunday Ticket a few years ago and it was a miserable experience. The content I wanted was technically there, but their apps were abysmal and the cost was astronomical. There needs to be something better.

Last week saw [the announcement of something called NFL Plus](https://www.theverge.com/2022/7/8/23200219/nfl-plus-streaming-service-roger-goodell?ref=birchtree.me) coming this fall, which I have my eye on as well, but given the incentives of everyone involved, I think Apple would be the best company for me to get my sports streams from. In terms of fair cost, quality software, and a goodbye to blackouts, I just don't think anyone would currently do a better job than them right now.