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# Apple Pay Seriously Drives Sales
- URL: https://birchtree.me/blog/apple-pay-seriously-drives-sales/
- Published: 2016-11-22T01:13:00.000Z
- Updated: 2016-11-22T01:13:00.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

USA Technologies, Inc [ran a 6 month study](http://www.businesswire.com/news/home/20161121005359/en/Apple-Pay-Messaging-Point-of-Sale-Drives-135-Increase?ref=birchtree.me) that "targeted point-of-sale advertising of Apple Pay" and the results are impressive, if not that surprising. The study essentially seems to have looked at sales before and after adding a "pay with Apple Pay" sticker to their vending machines.

The results are very impressive, and are yet another data point as to why you should be supporting Apple Pay, and other mobile payment options, if you are selling *anything* online. The study's results over the 6 month study are below:

- 135% increase in mobile transactions
- 36% increase in overall sales
- 44% increase in total transactions

The results are excellent, as just about any business would be happy with a 36% increase in sales from simply adding a sticker to their machine. That's amazing!