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# How Apple Wins Its Way Into Your Wallet
- URL: https://birchtree.me/blog/apple-vs-tidal/
- Published: 2015-04-25T07:30:36.000Z
- Updated: 2015-04-25T07:30:36.000Z
- Author: Matt Birchler
- Tags: #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[The same strategy that helped make Jay-Z’s Tidal a disaster is making Apple look brilliant - BGR](http://bgr.com/2015/04/24/tidal-music-streaming-fail-apple-win/?ref=birchtree.me)

> Having celebrities speak at launch events or appear in commercials is nice, but it’s not fooling anyone. When Matthew McConaughey waxes poetic while driving around in a Lincoln, we all know that he’s being paid to wax poetic and drive around in a Lincoln. Then the director yells “cut” and Matthew gets driven to lunch in the back of an S Class or some other luxury car. 
> 
> But look at Beyonce. She’s not driving around in a Lincoln. She’s not splashing some water on her face in slow motion in a soap commercial. She’s just living her life, chilling on a private jet, rocking a gorgeous gold Apple Watch.

It’s often said that Apple is where it is today thanks to its expert marketing. Some say that’s how they sell so many sub-par products, but they’re wrong.

Apple makes great products that people love to use; it’s as simple as that. They have great marketing, but their products thrive on word of mouth. When Beyonce wears an Apple Watch, she gets it in peoples’ heads. When I wear mine, I get my friends, family, and co-workers asking me about it. And in a few weeks or months[\[1\]](#fn-1 "see footnote") they are going to find a rationalization to go to an Apple Store and buy their own.

This is how Apple works, and they do it better than anyone else.

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1. When they’re actually in stock. [ ↩](#fnref-1 "return to article")