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# Apple Watch is Putting Watch Makers on Notice
- URL: https://birchtree.me/blog/apple-watch-is-putting-watch-makers-on-notice/
- Published: 2016-05-12T13:04:08.000Z
- Updated: 2016-05-12T13:04:08.000Z
- Author: Matt Birchler
- Tags: watch, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

Fossil is having a tough time of it lately, and [they blame Fitbit and Apple Watch](http://www.investors.com/news/fossil-hurts-as-apple-watch-others-threaten-traditional-watches/?ref=birchtree.me) for the trouble:

> “In addition to that, I think especially in watches — we attribute this really to all of the press and PR and excitement around wearables — there seems to be somewhat of a lack of interest in watches relative to last year,” he \[Fossil CEO Kosta Kartsotis\] said, adding later, “there is just a malaise in watches.” 

This rings true to me, and not just because I am an unabashed Apple Watch fan. I wore a Fossil watch up until the day my Apple Watch arrived, and I likely would have bought a new Fossil watch by now if it weren't for my new smart watch.

My big thing is that I rely so heavily on the parts of the Apple Watch that are simply impossible on a traditional watch. I see some of these non-smart watches and I think they look great! Check out this one from Sinn:

![](http://d.pr/i/11VUc+) 

*Photo credit: [A Blog to Watch](http://www.ablogtowatch.com/sinn-910-anniversary-limited-edition-split-second-chronograph-watch/?ref=birchtree.me)*

Pretty slick, right? Setting the $5,00+ price tag aside, this watch just doesn't do what I expect from a watch anymore. It tells the time and has a stopwatch, that's it. No weather, no notifications, no messaging, no reminders, no activity tracking, and not even the date!

After 1 full year of living with all those features built into my watch, it seems insane to go backwards. For what, longer battery life and a watch face that I can't change? No thank you.