Apple Watch Owners Love Their Watches

Posted by Matt Birchler
— 1 min read

I’ve written about the Apple Watch a lot this year. Like, a lot. Here’s a sampling:

In short, I really love this little watch. It will never be as big a seller as the iPhone, but I don’t think it’s going to be the flop that some think. I fundamentally think that smart watches are brilliant and people are going to fall in love with them as soon as they give them a try.

While I have been pretty high on this thing, some are convinced that people were going to buy one and it would end up in a drawer after a few months. So now we’re a little over 6 months into the post-Apple Watch world and we have some indication of how that’s panning out. Wristly ran a survey of Watch wearers and found some interesting results. Now, I should note that this is a survey based on people who stumbled upon a website about smart watches, but with that grain of salt out of the way, here’s the result I found most encouraging:

How hard or easy would it be for you to stop wearing your Apple Watch?

Only 1% of respondents said they have given up their Watch, which is a pretty great number no matter the audience responding to the survey.

The joke goes like this.

“How do you know someone has an Apple Watch?”

“They won’t stop telling you about it.”

People love their Apple Watches. Love. I’m still bullish on the Watch, and I think the smart money is on this train continuing to pick up speed. But don’t just take my word for it, here’s what Tim Cook told The Wall Street Journal:

We shipped a lot the first quarter. And then last quarter we shipped even more. I can predict without hesitation that we’re going to ship even more this quarter.