> ## Content Index
> Fetch the complete content index at: https://birchtree.me/llms.txt
> Use this file to discover other available public pages before exploring further.

# BirchtTree Podcast Ep 10: The demise of premium hardware?
- URL: https://birchtree.me/blog/birchttree-podcast-ep-10-the-demise-of-premium-hardware/
- Published: 2017-02-10T14:00:15.000Z
- Updated: 2017-02-10T14:00:15.000Z
- Author: Matt Birchler
- Tags: podcast, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

I discuss this argument that some people make about Apple being in a lot of trouble because their high-end hardware will cease to be an important differentiator in the near future as low-cost smartphones start to take off. If hardware is commoditized, then what is Apple to do? It's an argument we've seen for the entirety of Apple's existence, and I see no reason to think this is any more true today than it was before.