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# Calm companies are underrated
- URL: https://birchtree.me/blog/calm-companies-are-underrated/
- Published: 2024-04-24T13:00:01.000Z
- Updated: 2024-04-24T13:00:01.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2025-03-29 19:29

Justin Jackson: [We Need More Calm Companies](https://justinjackson.ca/calm-company?ref=birchtree.me)

> A calm company's purpose is to provide exceptional service to customers while simultaneously improving the lives of the people who work there.

I love this, and it’s good to be reminded that there are many companies out there that don’t have pressure to grow infinitely. I understand there are reasons, but Apple brought in [$1.3 billion **per day** last quarter](https://www.apple.com/newsroom/2024/02/apple-reports-first-quarter-results/?ref=birchtree.me) and investors are asking, “how do they grow 20% next year?”