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# Fitbit Files for $100 million IPO
- URL: https://birchtree.me/blog/fitbit-ipo/
- Published: 2015-05-09T00:35:27.000Z
- Updated: 2015-05-09T00:35:27.000Z
- Author: Matt Birchler
- Tags: tech, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

![](http://birchtree.s3.amazonaws.com/fitbit-sales.jpg)[Fitbit filed for an IPO yesterday](http://www.sec.gov/Archives/edgar/data/1447599/000119312515176980/d875679ds1.htm?ref=birchtree.me) and they have some pretty impressive numbers to show off. Their 2014 revenue of $745 million was 3x their 2013 and 10x their 2012 revenues, which is very strong growth. And now just 2 months into 2015, their revenue is already at $336 million. Not only are they bringing in more money, but their profits are going up as well. All things considered, Fitbit looks like a very healthy young company on paper.

[I wrote last month](http://static1.squarespace.com/static/558e2322e4b0f74ef3e717b7/558ea28be4b08a526530b76c/558ea2a8e4b08a526530c30c/1435411112956/?format=original&ref=birchtree.me) that I think companies like Fitbit and Jawbone have a tough road ahead, and I still believe it. My Apple Watch has made me lose all interest in any dedicated fitness tracker.