> ## Content Index
> Fetch the complete content index at: https://birchtree.me/llms.txt
> Use this file to discover other available public pages before exploring further.

# HBO Max became Max so Max could become HBO Max
- URL: https://birchtree.me/blog/hbo-max-became-max-so-max-could-become-hbo-max/
- Published: 2025-05-14T15:51:55.000Z
- Updated: 2025-05-14T15:51:55.000Z
- Author: Matt Birchler

Got that? Good, because [Warner Bros. is reverting the name of their "Max" streaming service to "HBO Max"](https://www.hollywoodreporter.com/business/digital/max-name-change-hbo-max-upfronts-1236216616/?ref=birchtree.me):

> Ahead the company’s upfront presentation in New York at Madison Square Garden on Wednesday, WBD President and CEO [David Zaslav](https://www.hollywoodreporter.com/t/david-zaslav/?ref=birchtree.me) said the name will change once again … back to [HBO Max](https://www.hollywoodreporter.com/t/hbo-max/?ref=birchtree.me).

The company made HBO a tab in the Max app in 2023, although just a year ago they started to bring back the HBO name by [renaming "Max Originals" to "HBO Originals"](https://deadline.com/2024/07/the-penguin-dune-prophecy-hbo-1236006935/?ref=birchtree.me) and then more recently updated the app branding to look a hell of a lot like the old HBO Max branding. I guess the plan was to do the colors first and then add the "HBO" text later.

What a strange saga of numerous branding changes all for nothing.