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# How to find a good quote for a bad movie
- URL: https://birchtree.me/blog/how-to-find-a-good-quote-for-a-bad-movie/
- Published: 2025-07-05T16:15:00.000Z
- Updated: 2025-07-05T16:14:59.000Z
- Author: Matt Birchler

I was watching the Apple TV ads scrolling by on my Apple TV today and I saw Fountain of Youth come up with a quote that made me raise an eyebrow. Apparently Collider called it, "The adventure movie we've been clamoring for".

![Screenshot from the Apple TV for the movie with the "The adventure movie we've been clamoring for" quote](https://storage.ghost.io/c/25/31/25312b2a-2d5b-4d01-ba92-e6755efc202c/content/images/2025/07/IMG_8026.jpeg)

It's not necessarily a crazy statement, but I generally keep up with movies and I just know that Fountain of Youth isn't exactly getting glowing reviews from critics or general audiences ([Rotten Tomatoes currently has it listed](https://www.rottentomatoes.com/m/fountain%5Fof%5Fyouth%5F2025?ref=birchtree.me) at 35% from critics and 40% from audiences, and a 2.3/5 average [on Letterboxd](https://letterboxd.com/film/fountain-of-youth-2025/?ref=birchtree.me)), but obviously someone likes every movie, and maybe the Collider critic just had a really good time with this one.

Well, it's not hard to find [the review](https://collider.com/fountain-of-youth-review-john-krasinski-natalie-portman-guy-ritchie/?ref=birchtree.me), and I must say, this is some interesting quoting from Apple marketing. Nate Richard wrote the review for Collider and gave the movie a 6/10 summing it up as "a serviceable yet forgettable adventure". But where's the quote from the Apple TV app?

> For all of its faults, and there are quite a few, \_Fountain of Youth\_ feels like an actual movie, the kind of non-IP star-studded adventure film that we've been clamoring for more of.

Again, to see them next to each other, this is the quote from the Apple TV app:

> The adventure movie we've been clamoring for

And here's the original quote with the bits Apple pulled in bold:

> For all of its faults, and there are quite a few, Fountain of Youth feels like an actual movie, **the** kind of non-IP star-studded **adventure film** that **we've been clamoring for** more of.

They swapped out "film" for "movie" which is whatever, but I always think it's fun to see these pull quotes in context for poorly-received movies. To be clear, I'm not implying Apple is unique here, this is a practice as old as time, and it's a particular art form for movies that don't get glowing reviews. It's easy when a well-known critic says, "I adored this movie," but if you don't have a clean quote like that, you gotta figure *something* out, and this is how you do it.