> ## Content Index
> Fetch the complete content index at: https://birchtree.me/llms.txt
> Use this file to discover other available public pages before exploring further.

# Improving Surround Sound and HDR Standards
- URL: https://birchtree.me/blog/improving-surround-sound-and-hdr-standards/
- Published: 2022-09-23T11:55:57.000Z
- Updated: 2022-09-23T11:55:57.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Jakob Roettgers: Google wants to take on Dolby with new open media formats](https://www.protocol.com/entertainment/google-dolby-atmos-vision-project-caviar?ref=birchtree.me)

> Google is gunning for Dolby Atmos and Dolby Vision: The company is looking to introduce two new media formats to offer HDR video and 3D audio under a new consumer-recognizable brand without the licensing fees hardware manufacturers currently have to pay Dolby.

Imagine if licensing was a thing you had to worry about when you mixed your video in stereo sound. I know some people will scoff at this just because it’s Google, but honestly I think this is a great thing to have in the world and I hope it works out.