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# NVIDIA's astounding rise sadly isn't powered by gaming
- URL: https://birchtree.me/blog/nvidias-astounding-rise-sadly-isnt-powered-by-gaming/
- Published: 2026-01-08T13:00:00.000Z
- Updated: 2026-01-08T12:59:59.000Z
- Author: Matt Birchler

I took a look through NVIDIA's [last 4 years of financial reports](https://investor.nvidia.com/financial-info/financial-reports/default.aspx?ref=birchtree.me) with a goal of understanding how much of their business was from gaming and how that's changed in recent years.

![](https://storage.ghost.io/c/25/31/25312b2a-2d5b-4d01-ba92-e6755efc202c/content/images/2026/01/Screenshot-2026-01-07-at-12.45.15@2x.png)

In short, gaming revenue has bounced back from the COVID bump and is on a constant rise. If this was any company's revenue over the last 4 years, they'd be pretty pleased.

But now let's look at NVIDIA's overall revenue over that same time period:

![](https://storage.ghost.io/c/25/31/25312b2a-2d5b-4d01-ba92-e6755efc202c/content/images/2026/01/Screenshot-2026-01-07-at-13.21.34@2x.png)

That's a heck of a line, huh? Finally, let's show what percentage of their revenue came from gaming over this time period:

![](https://storage.ghost.io/c/25/31/25312b2a-2d5b-4d01-ba92-e6755efc202c/content/images/2026/01/Screenshot-2026-01-07-at-13.21.51@2x.png)

It gets harder to do apples-to-apples comparisons to their financials before 2023, but in Q4 2021, gaming made up over 50% of their revenue, and they were best know for their graphics cards shipping to consumers. 5 years later and they're unquestionably an AI company who happens to make awesome GPUs for personal computers (gaming makes up less than 10% of their revenue today). Wild times.