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# On the Challenges of Marketing Virtual Reality (sponsor)
- URL: https://birchtree.me/blog/on-the-challenges-of-marketing-virtual-reality-sponsor/
- Published: 2016-04-08T13:00:44.000Z
- Updated: 2016-04-08T13:00:44.000Z
- Author: Matt Birchler
- Tags: sponsor, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

![](http://d.pr/i/pbbe+) 

My thanks once again to [NSShadowcat](http://nsshadowcat.com/?ref=birchtree.me) for sponsoring this month of BirchTree! Like I said last time, this site is absolutely worth your time. Author [Mayur Dhaka ](https://twitter.com/MayurDhaka?ref=birchtree.me)takes on the tech news with a unique perspective to the tech news of the day.

This week Mayur posted [a good piece](http://nsshadowcat.com/arvr-marketting-oddity/?ref=birchtree.me) on the challenges marketers (and reviewers, for that matter) face when trying to present virtual/augmented reality products.

> Obviously the message is ‘the Rift experience is jaw-dropping’, but how do you convey that to me across a screen? Show me a simulation of what using the thing might look like in a video? Maybe. But doesn’t watching a 2-D simulation on a screen inherently take away the experience AR/VR is selling in the first place? The best such a video does is make me curious to have a first hand experience. 

You should take the time to read the rest of the piece and maybe [subscribe](http://www.nsshadowcat.com/feed?ref=birchtree.me) while you're there.