Tag Archives: mac

Skating to where the puck is going to…aw crap!

“Skate to where the puck is going to be.”

That’s a classic line Apple fans like to quote when talking about the company. I’m sure it induces epic eye rolls from Apple detractors, but I think it is an accurate representation of what the company aspires to achieve. Looking at the critical response some have had to the new MacBook Pro (USB-C is coming, but it’s not everywhere yet…#DongleLife) and to the iPhone 7 (wireless is clearly the future, but we’re not there yet), you can see Apple is still thinking like this. Apple has been doing this forever, and it’s one of the reasons they continue to be seen largely as a forward-looking company.