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# Take Your Time to Form an Opinion
- URL: https://birchtree.me/blog/take-your-time/
- Published: 2015-05-18T15:11:16.000Z
- Updated: 2015-05-18T15:11:16.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Andy Ihnatko on reviewing tech products](http://ihnatko.com/2015/05/17/worn-out/?ref=birchtree.me):

> My immediate plans for the Apple Watch include a quick first-look for the Sun-Times and then (yeeks) at least three weeks of daily wear before I even consider writing up my formal take on it. It’s important to get a lot of serious “deep soak” experience with a device as fresh as this one. I’m a bit suspicious of reviews that land so quickly after the unboxing. 

Andy, as usual, is right on point here. I wrote my Apple Watch review after 10 days of use and still called it an “early review.” I [took umbridge](https://twitter.com/mattbirchler/status/599932446700863488?ref=birchtree.me) with reviewers who seem to crank out reviews of products after [just a couple days](https://twitter.com/mattbirchler/status/599932780592631808?ref=birchtree.me). I bet if you asked some reviewers to be honest, they’d tell you they started writing their review the same day they got a product.

I remain very grateful that I can write a site that is not held to the same deadlines of major tech publications.