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# Target "Loves Apple Pay" and Wants it ASAP
- URL: https://birchtree.me/blog/target-apple-pay/
- Published: 2015-05-27T21:10:26.000Z
- Updated: 2015-05-27T21:10:26.000Z
- Author: Matt Birchler
- Tags: #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

![](http://d.pr/i/1kqJp+) 

[Target CEO Loves Apple Pay, but Wants Chip-and-PIN Cards First | Re/code](http://recode.net/2015/05/27/target-ceo-loves-apple-pay-but-wants-chip-and-pin-cards-first/?ref=birchtree.me)

> “I’d love to have Apple Pay today,” he said. “Once we finish, we’ll be open-minded” about supporting other payment systems. Cornell said he has met with Apple CEO Tim Cook and told him the same. 

[I called it a few weeks ago](http://static1.squarespace.com/static/558e2322e4b0f74ef3e717b7/558ea28be4b08a526530b76c/558ea29ee4b08a526530c0ea/1435411102087/?format=original&ref=birchtree.me), Target is getting on the Apple Pay (and other NFC options) and CurrentC isn’t going anywhere.