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# The Expectation of Free Shipping
- URL: https://birchtree.me/blog/the-expectation-of-free-shipping/
- Published: 2019-12-14T14:00:00.000Z
- Updated: 2019-12-14T14:00:00.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Free Shipping Isn’t Really Free - The Atlantic](https://www.theatlantic.com/magazine/archive/2020/01/the-myth-of-free-shipping/603031/?ref=birchtree.me)

> In a 2018 survey by Internet Retailer, shipping charges were cited as the most common reason shoppers abandon their carts, topping the pet-peeve list for nearly a third of respondents, ahead of things like not wanting to create an account and being unsure of the store’s return policy.

And:

> In general, Dhar says, shoppers are even willing to pay more overall for the same goods if there isn’t a separate shipping charge.

This article is full of good stuff, and I definitely found myself nodding along, thinking “yeah, I would totally rather buy $10 more to get something I don't need than pay $5 for shipping.” It's not rational, but it definitely resonates.