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# What Should I Do With My Newsletter?
- URL: https://birchtree.me/blog/what-should-i-do-with-my-newsletter/
- Published: 2021-12-14T16:18:23.000Z
- Updated: 2021-12-14T16:18:48.000Z
- Author: Matt Birchler
- Tags: meta, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

Let's do some open sharing of information…here's my subscriber count for my [Birch Bark newsletter](https://birchbark.substack.com/) over the course of 2021.

![](https://storage.ghost.io/c/25/31/25312b2a-2d5b-4d01-ba92-e6755efc202c/content/images/2021/12/CleanShot-2021-12-14-at-09.44.36@2x.jpeg)

I moved to Substack from Mailchimp in December last year and brought my nearly-400 subs with me. *Quick shout out to the value of owning my customer list.* I'm going to close out the year with around 570 subscribers. It's about 43% growth, which is good, but it would be fair to say it's not setting the world on fire.

So what do I do with Birch Bark in 2022?

It's not a ton of work to put together each week, and I know some people really enjoy it, but at the same time, it's time and mental energy that could be put into something else, and the end of the year is a good time to audit what you're doing and what the goal of those things are down the road.

I have very clear visions for this blog and my YouTube channel, but I'm not sure what I'm doing with this newsletter. I'll hit 2 years of doing it in February, and I'm starting to wonder what I want to do with it in the future. If you subscribe, I'd love to know what you think: keep going as it is, or mix things up. [Let me know on Twitter if you have any thoughts!](https://twitter.com/mattbirchler/status/1470790292706144261?s=20&ref=birchtree.me)