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# When You Don't Show Up to Your Own Product Announcement
- URL: https://birchtree.me/blog/when-you-dont-show-up-to-your-own-product-announcement/
- Published: 2022-01-12T04:44:22.000Z
- Updated: 2022-01-12T04:44:22.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Samsung no-showed on its major Exynos 2200 launch and won’t say why | Ars Technica](https://arstechnica.com/gadgets/2022/01/samsung-no-showed-on-its-major-exynos-2200-launch-and-wont-say-why/?ref=birchtree.me)

> Samsung pulled a no-call no-show for a major product launch. It's the end of the day now, and the company has yet to respond to what must be hundreds of press inquiries that are no-doubt flooding its email inbox, including ours! Samsung stood up the entire tech industry, and now it won't say why. Nobody knows what is going on.

I’m sorry, what???