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# You Don’t Want to be the Last to Buy In
- URL: https://birchtree.me/blog/you-dont-want-to-be-the-last-to-buy-in/
- Published: 2022-02-06T13:30:00.000Z
- Updated: 2022-02-06T13:30:00.000Z
- Author: Matt Birchler
- Tags: Links, #Import 2023-06-01 22:41, #Import 2025-03-29 19:29

[Mapping the celebrity NFT complex](https://maxread.substack.com/p/mapping-the-celebrity-nft-complex)

> One reason the clip is so weird and funny is that it's not all that different from Hilton going on The Tonight Show and talking about her favorite penny stocks, while Fallon enthusiastically confirms that he's invested, too.

What’s the web3 version of, “if you’re not paying for the product, you are the product”? Maybe it’s, “if someone’s telling you to buy something, they’re already bought in”.