Matt Birchler

Links

Apple apologizes for crushing ad campaign

May 9, 2024

Apple

Settle down about the Apple Pencil, nature is healing

May 9, 2024 2 min read

Apple

Apple’s “Crush” ad is getting roasted, and I get it, even if it didn’t bother me

May 9, 2024 1 min read

Links

Marvel Studios is making an immersive, interactive story just for the Vision Pro

May 8, 2024 1 min read

Apple

What Steve Jobs said about styli (styli really doesn’t seem like a real word, but Birchtree’s stringent style guide requires I use it)

May 8, 2024 3 min read

Paid Post Members

Incomplete thought: why do iPads and Windows computers earn such different responses from Mac fans? (members post)

May 7, 2024 1 min read

Apple

Quick thoughts on the new iPads

May 7, 2024 3 min read

Links

On those expensive as hell iPad Pro rumors…

May 7, 2024 1 min read

Ok, spatial personas are fuckin’ rad

May 6, 2024 2 min read

Links

Praying for passkeys to get better

May 6, 2024 2 min read