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Craig Federighi on the blurry line between the Mac and iPad
Federico Viticci: Interview: Craig Federighi Opens Up About iPadOS, Its Multitasking Journey, and the iPad’s Essence
In listening to Federighi’s analysis of iPad multitasking over the years, I get the sense that Apple has been trying to understand the iPad’s audience for over a decade. At some point, they realized that the
Links
So many $200 per month options!
Cursor CEO Michael Truell writing on the company blog: Introducing the Ultra Plan
We're excited to roll out an option to purchase Ultra, a $200 / mo plan with 20x more usage than Pro.
It's really amazing how pricing works in software markets where everything magically has the same pricing for everything.
Links
Just like the Mac!
Jesus Diaz writing for Fast Company: RIP to the Almost Future of Computing: Apple Just Turned the iPad Into a
Apple
Liquid Glass isn’t Vista 2.0, it’s iOS 7 2.0
Like many others, I found myself thinking about iOS 7 during this week's WWDC where Apple showed us
Comfort Zone
Comfort Zone live from WWDC!
This week's Comfort Zone is special for two reasons. Obviously, WWDC is a fun week for nerds like
Links
What is the fediverse?
Elena Rossini has a very strong 3-minute video explaining the fediverse that I just had to share.
Apple
Everyone says they want opinionated design until they get it
Apple revealed their new design system this week built on a concept they're calling "liquid glass"
Apple
The top thing I want from WWDC
I bought a Microsoft Surface on May 9 and have been using it for exactly a month as of today, the first day of WWDC. I bought it in large part because I was frustrated with my iPad. I love the iPad's hardware and physical flexibility, but the software is just never quite
Nintendo Switch 2 first impressions
Well, I managed to get my hands on a Switch 2 on launch day. I've played it for
The Talk Show vs Formula 1
Last week I wrote about how for the first time in a decade, Apple would not be sending any executives to be interviewed at John Gruber’s The Talk Show Live. Well, it turns out that Apple will be holding an early screening of F1 at the same time as The Talk Show, and it’
Members
+ Incomplete thought: why Google gets all the blame for killing the web in 2025
Why it might be unfair for Google to be getting all the blame for "killed the web" right now.
My summer movie challenge ✅
Last week I posed a challenge to Birchtree readers:
this summer, watch 2 movies you skipped previously.
Pretty simple, right? Yes, but here's the tricky part.
- The first movie should be one you skipped, but that was well-received by critics and/or audiences. You didn't resonate with it for whatever
The universe has a real sense of humor
6 months ago, I signed up for Surf Social, which was doing a slow roll out. I'd kind
The next generation of automation
Here's a relatively un-flashy video, but stick with me here because I think this is really exciting stuff.
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What we just watched was me ask Claude for the Mac to look at my email inbox, find the emails with feedback on my iOS app, and create reminders
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It's still a cell phone
Casey Newton writing for his Platformer newsletter: The AI Browser Wars Are About to Begin
Here, I think we begin to understand the opportunity that companies see here — and why "web browser" probably isn't the best word for what they are building.
Setting all the drama of the current browser wars
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The iPhone 16 is back on top, the Pro line remains dominant, and the 16e is a sleeper hit
Counterpoint Research: iPhone 16 Leads Global Smartphone Sales in Q1 2025
Apple’s iPhone 16 was the best-selling smartphone in Q1 2025. This also marked the return of the iPhone series’ base variant to the top spot in the first quarter after a two-year gap.
After several years of the Pro Max iPhone
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🕹️ I strongly recommend Doom The Dark Ages
My review of the latest Doom game, which absolutely rocks.