Your Regular Reminder that Pokemon Go Has Been Huge All Along

Posted by Matt Birchler
— 1 min read

Morning Brew

It’s all Meowth money showers right now over at Niantic, the company behind the 2016 breakout augmented reality app, Pokémon Go. Turns out it wasn’t the summer fad we all thought it was.
So far this year, players have spent about $1 billion in the app, according to Sensor Tower, a 20% increase over the year it debuted.

Maybe my perspective is skewed because I know a few people who have played Pokémon Go constantly for 4 years, but even though we hear headlines like this every year, people keep being surprised that Pokémon Go is more than something we all did for a month and then forgot about; it's huge business.