The iPad Gets Serious (insert eye roll emoji here)

Posted by Matt Birchler
— 2 min read

Apple's iPad Pro becomes more like a Surface, and that's a problem for Microsoft | Windows Central

I'd argue – and many of you would too – that Windows 10 is still a more "serious" OS built for doing "real" work.

It bothers me more than it probably should that people use this language to talk about computing platforms. What this statement usually boils down to is “the iPad doesn’t do what I do all the time,” which is a fine position to take, but that’s a very different thing.

For example, I started this blog post by selecting that line of text in Windows Central, and with 2 taps had this fully formatted blog post open in Ulysses. Once it’s done, I’ll post to my Ghost blog with literally 2 taps as well. I don’t know how I would automate that on Windows, Ulysses doesn’t exist on Windows, and I certainly don’t know how I’d post to Ghost, short of manually pasting in the article and adding the metadata in the Ghost web UI. Does that mean Windows isn’t as serious as iPadOS?

The good news is while Apple is just now catching up to Microsoft's 2012 vision of a 2-in-1 tablet PC, Microsoft is already on to the next thing: foldable and dual-screen devices.

This bit from later in the article made me raise an eyebrow as well, because while Daniel (who I should note I find really interesting and has turned into my go-to Windows writer) appears to be saying Microsoft is pulling ahead with this new tech, is almost surely writing what John Gruber would affectionately call “claim chowder.”

Microsoft was first to smartphones, but they were too early, didn’t nail the execution, and lost hard in the smartphone market when it took off post-iPhone. They were much earlier to touch screen tablet as well, but again they goofed the software and the hardware was not nearly ready for consumer products, and they lost hard to the iPad. Now they’re getting to dual-screen laptops and tablets today, but if I zoom out to the long view, this really feels like something that’s going to be a big old nothing thing for a long time before a real use case comes up.

My last point on this is that when Microsoft demoed their Surface Duo and Neo, I thought they looked like cool tech, but didn’t see how they fit into my life, nor how they would make my life better. Microsoft still has time to make that case, but this feels a lot like deja vu to me.