New York Times:

Wal-Mart, the world's largest retailer, says it's testing its own mobile payment system that will allow shoppers to pay with any major credit or debit card or its own store gift card through its own app.

So once all is said and done, the only effect CurrentC and its consortium of retailers (Wal-Mart, Target, Best Buy, and more) will have been that those stores were not allowed to implement Apple Pay last year. I think now is as good a time as any to see if this new site can handle emoji: 🖕