Allen Pike: Giving a Shit as a Service (via Michael Tsai)

In some ways, that’s the fundamental value proposition of a small boutique, whether it be a furniture shop or a software studio. Giving a shit as a service. Sure, you can always get a commodity good from off the shelf – when you’re selling soybean oil by the 100 ton lot, nobody wants to have a conversation with you about the subtle flavour profiles of different bean oils. But sometimes, you want to buy from someone that’s obsessed about the final product.

I love this ❤️