As expected, Truth Social has dropped significantly in App Store rank and media buzz since its launch, but what I did not expect was a pretty fundamental problem reported by Axios (emphasis mine):

The former president is Truth Social's founder and chairman, so he obviously bears some responsibility for putting together the team that's so far fallen on its face. But, most importantly, he's not using the app.

I'm starting to think this guy's not as good at business as he leads on.