Spotify Takes the Podcasts Crown from Apple
During the company’s Q3 2021 earnings call, the company said that according to Edison Research and its own internal sources, it “recently became” the No. 1 podcast platform U.S. listeners use the most. Given the U.S. is the largest global podcast market, the milestone is significant
Ugh, what really gets be about this is that the Spotify podcast listening experience (in my opinion) is just plain bad. Then again, when Apple’s own app, the other major player in this space, has a 1.8 star average on the App Store right now, so it’s not like people seem to love the built in app on iPhones, which can’t be great for retention. Throw in those one to a few exclusive shows Spotify’s gobbled up in the last few years and you can see how they got here.