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Apple apologizes for crushing ad campaign
Apple VP of marketing to Ad Week (via 9to5Mac):
Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We
Apple
Apple’s “Crush” ad is getting roasted, and I get it, even if it didn’t bother me
Kenneth Shepard writing for Kotaku: Apple’s New iPad Ad Sparks Loud, Immediate Backlash
The intent is obvious. Apple wants
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Marvel Studios is making an immersive, interactive story just for the Vision Pro
Marvel Studios: Marvel Studios and ILM Immersive Announce ‘What If…? – An Immersive Story,’ Coming Exclusively to Apple Vision Pro
Marvel Studios and ILM Immersive announce What If…? – An Immersive Story, the first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro.
I think that visionOS should get better at doing more traditional computer
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On those expensive as hell iPad Pro rumors…
Maybe the first Apple rumor of 2024 was that the upcoming iPad Pros would be extraordinarily expensive. Quoting that piece:
Apple's upcoming OLED iPad Pro will start at $1,500, rising to between $1,800 and $2,000 depending on size and configuration, representing a major increase in prices compared to Apple'
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Praying for passkeys to get better
William writing at Firstyear's blog-a-log: Passkeys: A Shattered Dream
Passkeys are now seen as a way to capture users and audiences into a platform. What better way to encourage long term entrapment of users then by locking all their credentials into your platform, and even better, credentials that can't
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The kids are figuring it out
Justin Ling writing for Bug-eyed and Shameless: Leave Those Kids Alone
I’ve had a rule for a long time. It’s a simple rule and it goes like this: What students do on-campus is none of my business. Campus politics is a weird and insular business, and it should be the primary
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What’s old is new and what’s new maybe isn’t what we want
Joshua Topolsky: Rabbit’s R1 AI Companion Is Not the Future You Were Promised
Right now, every time you want to do something like that with your phone, you’re jumping into and out of individual apps; the r1 supposes a future where all your apps connect into a central piece of AI-driven software,
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Logitech (accidentally?) commits a cardinal sin of Mac software
Stephen Hackett first reported this yesterday and it was so wild I almost didn't believe it at first.
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A.I. tools are constantly “6 months” from really getting awesome
David Pierce for The Verge: Rabbit R1 Hands-On: Early Tests With the $199 AI Gadget
Almost immediately, though, I started running into stuff the R1 just can’t do. It can’t send emails or make spreadsheets, though Lyu has been demoing both for months.
And:
Rabbit’s roadmap is ambitious: Lyu has spent
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Wait, how many Vision Pros are selling?
Ming-Chi Kuo used to just provide supply chain data and he was remarkably reliable at that. Then he moved into more general punditry, and honestly it feels like things are off the rails enough that I find it hard to take his data seriously without looking into it further.
The most recent example is
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Calm companies are underrated
Justin Jackson: We Need More Calm Companies
A calm company's purpose is to provide exceptional service to customers while simultaneously improving the lives of the people who work there.
I love this, and it’s good to be reminded that there are many companies out there that don’t have pressure to grow
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Incomplete thought: I looked at ChatGPT’s energy use and it doesn’t seem that bad…
I looked at how much electricity ChatGPT is supposed to use and compared it to some other items. From that perspective, it doesn't seem that crazy.
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Emulators aren’t new; here’s the great ones on the Mac
The first few emulators hit the App Store this week and while two of them were promptly removed (for different
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A quick bit on what the iPhone’s market really is
I was recently doing some research on a post that never quite came together in a cohesive thought. However, I did come across this quote from Ben Thompson on how he would define the iPhone’s market:
the high-end smartphone market — that is, the iPhone market — is saturated. Apple still has the advantage in
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MKBHD’s real responsibility
Ben Thompson on Stratechery: MKBHDs for Everything
Surely the responsibility for the Humane AI Pin lies with Humane; the people
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Apple clarifies its stance on retro game emulators on iOS
Joe Rossignol for MacRumors: Apple Further Explains Why Game Boy Emulator iGBA Was Removed From App Store
While it did not explicitly name GBA4iOS, Apple told us it removed iGBA from the App Store after learning that it was a knockoff app that copied another developer's work and attempted to pass it off
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An app that’s good enough for most people still benefits from competition
Francesco on his blog: Wishing for a Better Apple Notes
It’s fair to say that Notes has received substantial updates in the last few years. […]
The app is almost perfect, I can scan and edit PDFs, write or draw with the Apple Pencil, organise notes with folder and tags and summon a new quick
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X-Men ’97 is an absolute stunner
Alex Abad-Santos for Vox: What if an Animated X-Men Series Is the X-Men’s Best Future?
The stuff in between the lightning bolts, telekinesis, and super strength is what matters.
It’s hard for me to overstate how good X-Men ’97 really is. This week’s episode was absolutely stunning, but
