Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Apple as the Anti-Google

With Apple planting their flag firmly in the ground of user privacy and security, I’m more willing to give their service a shot. Proactive looks almost exactly like what I’ve dreamed of… and it’s only the start of what could become a life-changing set of technologies. I want in.
- Richard Anderson for Sanspoint.

Apple is very aggressively positioning themselves as the anti-Google while showing that they can give you most of the Google features you love. I don’t think the new “proactive” features are as good as what Google offers with Google Now (and especially Google Now On Tap), but it may be close enough for most people.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.