Jacques Corby-Tuech - Marketers are Addicted to Bad Data

The numbers are often all we have to prove our case, to get more budget and in extreme cases, to continue to stay employed. We'll remain in this mess until we can separate marketing from short sighted and poorly informed decision making.

It really seems like marketing is about standing out, and if you’re just following the same strategies and numbers as everyone else, you’re fundamentally not going to stand out from the pack.