š„ Alabamaās governor coming in hot! (Birch Bark #77)
Just a reminder that you can get this newsletter delivered to your inbox every Friday morning by subscribing to Birch Bark on Substack for free!
Hello and welcome to a surprise two-email week! I hope you enjoyed the music yesterday, and the links today. Have a great weekend!
The Big Links
Apple Business Model: A Naive Nostalgic Look, by Jean-Louis GassƩe
Once upon a time, Apple offered an easy-to-understand business model. The company made personal computers, small, medium, and large. Successfully positioned in the affordable luxury market sector, Apple devices sold well with healthy margins. Those margins helped finance strong R&D investments and took good care of employees, investors, and Uncle Sam.
Those were the days! As a young person in the 2000ās, one of the big defenses Apple fans like me would always bring out when defending Apple hardwareās elevated prices compared to similarly-specced PCs was to say that Apple charged more up front, but then nothing after that, while you would need to pay up for stuff on the Windows boxes of the day to get the full experience.
Today that is very much not the case. You certainly can buy Apple hardware and never pay them a cent after that, but youāre going to get iCloud storage warnings, youāre going to see push notifications for that new Apple TV+ show you should subscribe to watch, and youāre going to see persistent alerts in the Settings app to do a free trial for Apple Arcade.
I donāt have immediate worries for Appleās culture. But Iām old enough to have seen strong companies lose their way as their priorities changed and they lost sight of their strengths. My old HP comes to mind. After it had won both the desktop and portable computer markets, it chased other targets and thus missed the opportunity to be a player in the PC and pocket machine revolutions.
Maybe this is a feature or a fault of capitalism, but since the worst thing in the world for a company is to not grow, this is bound to happen. You can only sell so many iPhones to so many people, so you have to expand and sell more things to those same customers. Apple has a lot of money, yes, but money doesnāt mean you can keep adding things that you do with zero downside.
Like GassĆ©e, I donāt see Apple crumbling tomorrow, but itās undeniable that theyāre juggling more priorities than they ever have before. They still make the best mobile and desktop operating systems out there, and their hardware is fantastic, so theyāre managing well so far.
The Quickies
- š· The CDC once again recommends vaccinated people wear a mark in certain indoor environments if they live in high transmission areas.
- š Related, Alabamaās Republican governor says āItās time to start blaming the unvaccinated folksā.
- š The Pfizer vaccine is 91% effective against symptomatic COVID-19 over the first 6 months, and 97% effective against severe symptoms. Pretty good.
- š® Basically everyone plays Mass Effect the same.
- š What if you stopped using emoji entirely for 2 weeks?
- š©āš For the love of god, people, be kind to service workers. Doubly so if youāre a āwhy does no one want to work these jobs?ā person.
- āļø If you play Flight Simulator, Flightspots can help you find interesting places to fly.
Videos
These are the 10 free (or basically free) Mac apps that I canāt live without.
The G4 Cube was iconic š¤¤
This week in āpeople are absolutely insane to each other onlineāā¦
And finally we have Digital Foundryās first look at Flight Simulator 2020 running on the Xbox Series X and S. Iāve been playing the game on PC for almost a year now, and the PC patch that went up this week was a massive improvement to performance as well, so that was great.