This video from Vox’s Phil Edwards resonated with me a ton:
You’ve got to pick a beat to slog through. Through thick and thin, though lots of traffic and zero traffic, through all of the hits and none of the hits, from big money, no money, and somewhere in between where you have some health insurance. You’ve gotta find the thing that will keep you going through all of that because you love it so, so much.
Birchtree is 11 years old and for the first 5 years or so it got basically no traffic. Today it gets lots more traffic, but it still makes very little money (like $20-30) but I still do it because I love it. YouTube is way more relevant and way more lucrative, and it’s reasonably gotten more attention from me over the past year, but this blog isn’t going anywhere because I love it; I’ve found the things that will keep me going because I love them so much.