My Perspective on Tech
While BirchTree is not my day job1, it did play a central role in me getting my current job. I work at an ecommerce company2 and my job involves:
- Designing user interfaces for new features
- Collecting user experience data
- Refining existing interfaces based on user feedback
- Working with developers directly as features are built
- Performing user acceptance testing
- General product management
I am a huge fan of the products we provide as a company, and the quality of work we do is quite impressive. Iām proud to work on these products.
But I would not be good at my job if every time someone told me something was wrong I replied āwell, this has to be like that because X, Y, and Z,ā Iād be out of a job. Likewise, if I saw what our direct and even not-quite-direct competitors were doing and said ānone of that matters because weāre doing our own thing,ā then we would be declining in influence. Finally, if multiple people brought up usability concerns and I dismissed them by saying āyouāre doing it wrongā or āyou donāt get it, man,ā then I would again be out of a job.
I love the products, but I accept user feedback and am openly critical of things we could be doing better.
Thatās how I try to talk about technology on BirchTree as well3. When Iām critical of a product, itās not because I enjoy bashing things, itās because I care about it and want it to improve. Youāll notice I donāt tend to have reviews about things I outright hate on the site. I could write a review about the Amazon Dash Wand, but I didnāt because itās a terrible product for me and I have no interest in it improving. I try to write about things I love, or have the potential to love if they improved.
This is especially true of Apple, whose products I have a special affinity towards. Iāve gotten some heat lately with discussions around the HomePod. Iāve been told Iām too critical and I just donāt āgetā what Apple is doing. I was actually told all of the quotes from 3 paragraphs up on Twitter about my critiques of the HomePod4. There is room out there for commentary on Apple that is focused around extending Appleās messaging, and thatās fine: Apple is a company that is misunderstood by many people, so this can be a service at times. But I have no interest in being a voice like that, nor do I have any interest in reading that commentary on a regular basis.
You may, and thatās fine as well. I will continue to try and write interesting opinions about the tech that I love (and want to love). The internet is a vast place and you can choose what you consume, and while you may not always agree with me, I hope you can enjoy all I know how to do: loving things, being critical of those things, and looking forward to see how they can improve.
- Although every donation and share on Twitter and Facebook helps get me closer to that goal. ↩
- Thatās as specific as Iām going to get here. ↩
- Twitter too, for that matter. ↩
- Links withheld because Iām not trying to call anyone out. Those arenāt direct quotes, so you shall not find them in a quick Twitter search ;) ↩