By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

On the Challenges of Marketing Virtual Reality (sponsor)

My thanks once again to NSShadowcat for sponsoring this month of BirchTree! Like I said last time, this site is absolutely worth your time. Author Mayur Dhaka takes on the tech news with a unique perspective to the tech news of the day.

This week Mayur posted a good piece on the challenges marketers (and reviewers, for that matter) face when trying to present virtual/augmented reality products.

Obviously the message is ‘the Rift experience is jaw-dropping’, but how do you convey that to me across a screen? Show me a simulation of what using the thing might look like in a video? Maybe. But doesn’t watching a 2-D simulation on a screen inherently take away the experience AR/VR is selling in the first place? The best such a video does is make me curious to have a first hand experience.

You should take the time to read the rest of the piece and maybe subscribe while you're there.

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