Apple doesn’t need to convince every existing Apple Watch owner to upgrade, they just need to continue iterating and expand the Apple Watch’s appeal. I think the water proofing improvements and GPS will do that. They’re clearly positioning the Watch more as a fitness device — between swimming and being able to map your route while running — and I think that’s the right move.
(You knew I was going to quote the Apple Watch part, didn’t you?)
I agree entirely that Apple made the right changes to get the most bang for their buck with the new Apple Watch Series 1 + 2. The processor is way faster1, GPS is a huge addition, waterproofing is big, and the new price point of the Series 1 line is more aggressive than I expected.
All of these decisions make a marked improvement in important ways. The $269 entry level price point makes it $80 cheaper to get an Apple Watch, which is kin of amazing. The addition of GPS makes this appeal a lot more to runners, while the additional water resistance makes this a device you’ll feel safe wearing in more situations. And a faster processor is of course going to make everything just run a little more smoothly.
I still want to see Apple add always on watch faces, an LTE data connection, and massive speed improvements, but those can come next year or the year after. I think Apple will draw in more real people with the things they added this week than just about anything else they could have added.
- We’ll see exactly how much faster in practice. ↩