The Nintendo Switch Continues to Dominate Share
If you weren't already convinced the Switch's success is set to continue, in addition to this, it's now been highlighted that the hybrid system has been the best-selling console hardware in this location for 22 consecutive months straight. That dates all the way back to December 2018, around the time Super Smash Bros. Ultimate was released.
This breaks the 21 month record held by the Xbox 360, a streak that ran from 2011-2013. As Sony and Microsoft await their next generator consoles’ releases next month, the Switch continues to ride a wave of excitement that really has persisted since it released in March 2017. The pandemic certainly breathed new life into the console, but it was topping the charts for over a year before that became a factor.
The NPD predicted the Switch would be the best-selling console this holiday season in the US. The device is apparently in high-demand - with households expected to pick up "multiple" units in the fourth quarter. Adding to this is the lack of available inventory of new PlayStation and Xbox systems, which will supposedly leave the Switch as an appealing and "available" option.
The PlayStation 5 and Xbox Series X/S will likely sell as many units as the companies can ship, so this would be more about availability than demand, but if the Switch held onto this lead through the launch of new consoles, especially consoles an order of magnitude more powerful, then that would be quite the feat no matter the reason.