Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

The Six Colors Report Card

Apple in 2021: The Six Colors report card

John Siracusa said, “Every new Mac Apple introduced in 2021 was a hit. The new MacBook Pros have rescued that product line after years of decline and dysfunction. The multi-colored 24-inch iMac is a breath of fresh air after nearly two decades of white and gray models. Though the transition is not yet complete, all the new and existing Apple Silicon Macs are great: quiet, cool, reasonably priced, and fast, fast, fast.”

Hard to argue with Mac hardware in 2021: as John says, it was hit after hit after hit.

This graph really stood out to me, too. For a company who very much sees themselves as a group trying to do good in the world, this narrative feels like it’s getting away from them.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.