I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
I have to give major props to Tim Cook for using Apple as a platform for communicating a message of inclusiveness to the rest of the world. It’s even more impressive that he’s doing this just weeks before the launch of the most important product launch of his career. Common wisdom would suggest Apple should stay as a-political as possible right now, but Tim is doing his own thing.