Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.

What Should I Do With My Newsletter?

Let's do some open sharing of information…here's my subscriber count for my Birch Bark newsletter over the course of 2021.

I moved to Substack from Mailchimp in December last year and brought my nearly-400 subs with me. Quick shout out to the value of owning my customer list. I'm going to close out the year with around 570 subscribers. It's about 43% growth, which is good, but it would be fair to say it's not setting the world on fire.

So what do I do with Birch Bark in 2022?

It's not a ton of work to put together each week, and I know some people really enjoy it, but at the same time, it's time and mental energy that could be put into something else, and the end of the year is a good time to audit what you're doing and what the goal of those things are down the road.

I have very clear visions for this blog and my YouTube channel, but I'm not sure what I'm doing with this newsletter. I'll hit 2 years of doing it in February, and I'm starting to wonder what I want to do with it in the future. If you subscribe, I'd love to know what you think: keep going as it is, or mix things up. Let me know on Twitter if you have any thoughts!

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