When You Don't Show Up to Your Own Product Announcement

Samsung no-showed on its major Exynos 2200 launch and won’t say why | Ars Technica

Samsung pulled a no-call no-show for a major product launch. It's the end of the day now, and the company has yet to respond to what must be hundreds of press inquiries that are no-doubt flooding its email inbox, including ours! Samsung stood up the entire tech industry, and now it won't say why. Nobody knows what is going on.

I’m sorry, what???