Back on Apple’s Incentives (and on blogging as conversation)

Posted by Matt Birchler
— 1 min read

Apple’s Incentives - Initial Charge

It’s hard to quantify the value of influencers within families and groups of friends. And the type of people who use RSS are also likely to be the type of people that friends and family members turn to for tech-related advice and recommendations.

Michael responds to my post about Apple’s incentives for only including App Store editorials in the App Store app. I think the argument that people like me, Michael, and let’s be honest, giant Apple bloggers like John Gruber, would be doing more word of mouth marketing for Apple’s editorials if we could consume them in a way that’s convenient for us. We’re absolutely a niche, but our influence (whether it be over 10 or 100,000 people) extends beyond ourselves.

I never link to to App Store articles, but just browsing it now, I see things like this that look pretty cool and I might try and share here.


On another note, this interaction is exactly what I love in the blogging world, and it doesn’t happen that often anymore.

  1. Thomas Brand writes about something
  2. Michael links to, and adds onto Thomas’s point
  3. I link to, and add onto/counter Michael’s point
  4. Michael links to and adds/counters
  5. I link (in this very post) to Michael, and add on

Personal blogging is fun on its own, but it’s even better when it turns into a conversation.