Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.

Google Went Down a Safari 15 Road Once Too

Chris Lee, a former Googler on when Chrome tried something similar to iOS 15's Safari:

Chrome Home lives on as a lesson for both myself and the whole Chrome team about the intentionality needed to innovate within a product of massive scale. Some might argue that we never should have tried such a thing; others might say that we should've seen it through. The approach I took here is one I stand by: try boldly, but be willing to question yourself.

The Chrome mock up, for what it's worth, happens to look a whole lot like my Maps-inspired concept from a few weeks ago. Someone's going to crack this nut, I'm sure, but it ain't easy to do when it's a core app used by over 1 billion people.

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