Let me tell you something: I’m paying to get my emails, even in 2020. In fact, I’m willing to pay for something that tries to reinvent a user experience and succeeds at doing it yet fitting with my desired workflow. It is astonishing to see how little has changed in the last four decades about reading, writing and managing emails. I don’t remember seeing a company that tried as hard as Basecamp’s owners. Their new email service called “HEY” launched recently. Here are my thoughts on this controversial service and why I’m paying for it.
There are people who dislike Hey, and will tell you why they like their current email setup. That's fine and all, but there are a lot of people who have not liked email for decade, and of the several attempts to "redefine email" over the years, Hey is the one that finally clicked for me.
Also be sure to get to the part with feature update requests. It's a new product with tons of room to grow, but I think they launched with a product custom-made for people like me.