Text Case and Mac App Store Impressions vs Sales

Posted by Matt Birchler
— 1 min read

Chris Hannah makes a great app called Text Case for iOS and macOS. I use it, it’s great.

The app was recently featured in the “Apps and Games We Love Right Now” section of the Mac App Store (it’s still there as of this writing), which is for the app, and of course great for Chris.

Conveniently, Chris also has a blog, so he wrote about what he saw when his app was featured prominently in the store. The results for total impressions and purchases surprised me, but for different reasons. When it came to impressions, Text Case saw “around 3 million” impressions over the course of about 2 weeks. That’s way more than I would have expected. I know the App Store is on every Mac and it’s ended for updates and the like, but I was still surprised how many people saw this one app in a short period of time.

So how did that translate into sales? I would have expected there to be a similarly surprising jump in sales too, but unfortunately…

But as it turned out, there may have been a small increase, where the sales didn't drop off as fast as it would have done without the feature, but it wasn't what I was expecting.

I know paid apps are tough for some people, but $2.99 for a utility app on the Mac really isn’t that bad. The app is really great on iOS, and this post was a reminder that I should get it for the Mac, so I’ve done my part to help boost the app a bit more. If you want to do the same, you can check it out right here.

P.S. It should go without saying, but this post is not sponsored in any way.