When You Want Hard and Soft News
We saw that the majority of people prefer to consume hard news in the morning, and less demanding content, such as a true crime or pop culture podcast, in the evenings. In the morning, they’re more willing to engage with the news that make them feel prepared for the day. But then the day unfolds with work meetings, child care, errands and seemingly infinite list of decisions to be made; People’s daily lives demand a lot of them. By the end of the day, they want content that is relaxing.
This makes total sense to me. In the morning I'm game for news about pretty much anything, no matter how terrible, going on in the world. By the end of work all I want to hear is tech punditry about the latest Apple rumors.
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